01 JAN 2010 by ideonexus
Generation @ is Not the Cultural Revolution Predicted
In purely statistical terms, it appears that ever-greater proportions of young people's days are focused on technology. According to a recent study carried out by the Stuttgart-based media research group MPFS, 98 percent of 12- to 19-year-olds in Germany now have access to the Internet. And by their own estimates, they are online for an average of 134 minutes a day -- just three minutes less than they spend in front of the television.
However, the raw figures say little about what these supp...Folksonomies: new media generation @
Folksonomies: new media generation @
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notesAlthough the media refer to them as "digital natives," "Generation @" or simply "the net generation." The current generation sees the Internet the same way my generation saw TV's, radio, and VCRs, something that was always there. Despite the potential, they don't use this medium for much else than communication and entertainment.
01 JAN 2010 by ideonexus
Most People Just Want Technology to Work
"Media are used by the masses if they have some relevance to everyday life," says Rolf Schulmeister, the educational researcher. "And they are used for aims that people already had anyway."
Young people have now reached this turning point. The Internet is no longer something they are willing to waste time thinking about. It seems that the excitement about cyberspace was a phenomenon peculiar to their predecessors, the technology-obsessed first generation of Web users.
For a brief transition...Folksonomies: generation @
Folksonomies: generation @
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